Arbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
View Article‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
View ArticleTop 10 Automotive-Classifieds Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlecomScore Issues Top UK Web Rankings for February
comScore issued its February rankings of the largest UK internet properties, as well as fastest-growing sites and site categories, based on data from its World Metrix audience measurement service....
View ArticleDrop in Online Advertising Network Rates, Publisher Monetization
The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization – with the average eCPM (effective cost per thousand impressions) falling...
View ArticleDifferences in Media Consumption among Racial Groups
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...
View ArticleWikipedia US traffic Up 8,000% in Five Years, Driven by Search
Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....
View ArticleAnother Good Year for Millionaire Households
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...
View ArticleWeb Analytics Failing to Drive Business Decision-Making
Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...
View ArticleIAB, PwC: Internet Advertising Revenues Top $21B – Another Record
Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...
View ArticleTop 10 Automotive-Classifieds Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleNielsen Measures the American Idol Phenomenon
A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)
View ArticleShoppers Primed for New Kinds of Shopping Experience
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a...
View ArticleGreen Marketing Campaigns Don’t Always Stick
Some 71% of North Americans want to know about the socially responsible behavior of brands they buy – but most people cannot identify a list of major brands as socially responsible or irresponsible,...
View ArticleTop 50 US Web Rankings Issued for April, Google No. 1 for First Time
For the first time ever, Google Sites took the top spot among US web properties, finally overtaking long-time leader Yahoo Sites, according to a comScore Media Metrix monthly analysis of US consumer...
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